CCJ Prototype

Hideo, It’s Me, Mama


In the early 1980’s an extravagant campaign to sell video equipment was mounted in Japan. Around the same time, there was a growing problem in which bored housewives were becoming over attached to their children, and finding it almost impossible to let them leave the family nest. Idemitsu felt that video and children were now being used as substitutes to fill the emptiness of the lives of many Japanese house wives. This disturbing development in Japanese society prompted her to make a video, a black comedy exploring the theme.

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